The Power Of Data Exhaust

TechCrunch

Scott Brown had a question about the number of parked domains he was hearing about: Do the domain providers have an email reply set up? What he found has led to the launch of Bounce.io, a five-month company that harvests 20 to 30 million bounced emails per day in what is amounting to an advertising treasure chest and a very rich, big data honey pot.

Bounce.io takes bounced emails and does two things. It adds advertising to the bounced emails that actually came from people who, for whatever reason, were sending an email to the parked domain. And the email from spam bots gets sold to data security companies that view it as a fresh source never tapped before. For them, it’s an organic big data honey pot that is continually refreshed.

The story here is about a company that stands to make a fortune in email advertising. But…

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