With New Study And Marketing Campaign, Microsoft Puts Renewed Emphasis On Its Social Tools For The Enterprise


Microsoft’s SharePoint always featured a core set of social tools, but with the acquisition of Yammer, as well as the ongoing integration of Lync and Skype, the folks over in Redmond are clearly ready to push social as the next major cornerstone of their enterprise offerings. Today, Microsoft is launching a new campaign to help companies understand how social can help them become more productive. In connection to this, the company also commissioned a new study that tried to quantify the state of social in the enterprise.

This study was obviously commissioned by Microsoft, so as our own Anthony Ha rightly noted yesterday, it’s probably no surprise that the result shows that “Microsoft is totally in the right business.” Still, the survey, which was conducted by Ipsos, examined the responses from almost 10,000 knowledge workers in 32 countries, and its results seem pretty straightforward, even if we…

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