Samsung Confirms 4.3″ Dual-Core Galaxy S4 Mini To Widen Access To Its Flagship S4 Brand

TechCrunch

Samsung has officially confirmed the Galaxy S4 Mini, following a brief leak earlier this month. The new handset takes the name of its current flagship smartphone, the Galaxy S4, but couples it with more mid-range specs to extend the reach of the flagship brand to a larger pool of consumers. It’s a strategy Samsung also deployed with its prior flagship, the Galaxy S3, taking the wraps off a Galaxy S3 Mini last year.

Indeed, Samsung’s overall smartphone strategy is about producing scores of iterations at various price points and screen sizes in order to saturate the market with as much of its hardware as possible. A strategy that, coupled with its massive marketing budget, continues to be extremely successful for the Korean electronics giant, making it far harder for other Android OEMs such as HTC to compete with their far more modest device portfolios.

As with the majority of…

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