With Over 12M Users, Wish.com Hopes Its AdWords For Shopping Will Stick


Hey kids, there’s a new personalized shopping platform in town. Since it raised $1.7 million in angel funding, ads recommendation system ContextLogic has put its ads optimization technology to good use in a wishlist-making app called Wish.

As its moniker belies, Wish allows you to view a feed of goods specifically tailored to you and add them to various lists on the platform — like my list about Summer. Every time you add to a list or recommend an item, Wish’s natural language processing and machine-learning tech learns that that’s the type of thing you’re interested in and then shows you more of it. Like what happened to me and blingy iPhone cases (below). Yes, I did add such a silly thing to my Wishlist.

On the merchant side, Wish treats Wishlists as intent data and allows shopkeepers to run highly targeted offers through the platform, because…

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