Practice Fusion pulls back the curtain on its electronic health data – for a fee


With an electronic medical records (EMR) system that serves more than 150,000 U.S. physicians, Practice Fusion is sitting on mounds of interesting prescription data – from information on the medications doctors prescribe to the reasons why they switch between treatments and the ways their patients in various demographics are responding.

Since launching, the company has only talked about the value of its data, but hasn’t turned it into a revenue source – it’s a free service that has earned revenue by advertising to doctors using the service. But, on Tuesday, the company made its first step toward making money from its data with the announcement of a new analytics product, called Practice Fusion Insight.

Drawing from the company’s nationwide EMR system that tracks 64 million patients, the new product enables pharmaceutical companies, industry analysts, financial analysts and others to buy a subscription to access real-time data on prescriptions…

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