Practice Fusion pulls back the curtain on its electronic health data – for a fee

Gigaom

With an electronic medical records (EMR) system that serves more than 150,000 U.S. physicians, Practice Fusion is sitting on mounds of interesting prescription data – from information on the medications doctors prescribe to the reasons why they switch between treatments and the ways their patients in various demographics are responding.

Since launching, the company has only talked about the value of its data, but hasn’t turned it into a revenue source – it’s a free service that has earned revenue by advertising to doctors using the service. But, on Tuesday, the company made its first step toward making money from its data with the announcement of a new analytics product, called Practice Fusion Insight.

Drawing from the company’s nationwide EMR system that tracks 64 million patients, the new product enables pharmaceutical companies, industry analysts, financial analysts and others to buy a subscription to access real-time data on prescriptions…

View original post 248 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s