Using data to harness social pressure can be a powerful force for good (video)

Gigaom

For the past five years Opower has been conducting the largest behavioral science experiment in the world, Opower co-founder Alex Laskey said during his TED talk this year, which was just published online. Opower uses software and data to send messages to utility customers to convince them to lower their energy consumption, and far and away has found that using the social pressure of how much energy someone’s neighbors have saved, is what commonly drives the biggest results for its users.

Many people in the tech industry, and energy circles, are familiar with Opower. As I wrote last year, they’re the big data energy player to beat. But it’s good to see Laskey’s TED talk — in which he shows the actual volume of the coal needed to power a light bulb for a year — get some more mainstream play. I’m also excited about the emergence of competition…

View original post 28 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s